2022 Holiday Online Trends in Shopping The 2022 Holiday Online Shopping Trends: Reaching more parents

The Christmas season is an exciting time for ecommerce retailers, particularly ones which cater to parents as well as their kids. In order to make the most of the season, it's important to know your audience and make things as easy as possible for them.

We'll take a look the trends in online shopping this year for parents, and explore some ways you can use this data to maximize your sales for the holidays.

Parents are increasingly shopping online in 2022

The impact of inflation on spending on Christmas across the board So it's not surprising the fact that 74% parents say that it influences their shopping decisions. What do these numbers translate to the 2022 Christmas season?

To begin it's true that parents spend less time with their children - 59% less on in-house entertainment, and 70% less in entertainment that is outside the home.

However, they are paying more for other categories:

• Food, drinks, and groceries (58% more)
• Products for health (57% more)
• Fitness (52 percent more)
• Jewelry (50 more)
• Electronics (48% more)

When it comes to Christmas shopping 50% of parents reported that they'll be spending the same amount as they did in years past and 32% are likely to be spending less, and 17% more. It's a mixed bag. Most (42 percent) are likely to split their spending among both in-person and online shopping.

The majority of parents spend $250 to $999 on Christmas gifts, however 40% buy more than $1,000, which is higher than nearly all other groups that were surveyed.

What is the best way to become a parent's Christmas store of choice

That's right, they're quite a number of numbers. How can you actually use this information to improve your online store? Here are seven strategies you are able to benefit from the latest these trends in online shopping during the holiday season:

1. Be focused on the reviews, validation and social evidence

Parents are becoming more and more selective when it comes to what they present to their children, and they're spending less on entertainment as a whole. Therefore, your task is to persuade them that your product should be included on their list of gifts that they will only receive.

An excellent way to achieve this is to display reviews from satisfied customers all over the world there is a way to do it. Showcase testimonials on your listing of products as well as landing pages. Highlight websites, magazines as well as publications featuring your items. You can add your Instagram feed into your footer with quality images of your products utilized by kids as well as parents.

If you want to collect reviews, consider making an review request request after your product is given to the client. With Klaviyo allows you to set up an email to go out a few days after orders typically arrive on shoppers doorsteps. This will give children the opportunity to have fun with your toys and wear clothes or try your food. The email can also automatically contain a link to leave an online review of the product they purchased, making it easy for parents with busy schedules to give comments.

2. Be sure to educate your buyers

Along these same lines make sure you really educate parents on why your products are ideal for their children. Are they 100% natural? Do they help develop a specific skill? Are they able to keep children comfortable during winter? Are they able to make parents' lives easier?

Veer adds lots of extra information on their product pages including details on the safety and technology, warranties, and features of their vehicles. The site also includes videos and pictures to help parents visualize what they have to offer.

There are a variety of ways you can do this. Publish blog posts showing all the ways your children can benefit through your playthings. Make an ebook available with more information on the need for cup and plates that are not toxic. Answer frequently asked questions on an FAQ page.

Offer all the info that shoppers require to make an informed choice about your product.

3. Be specific in your marketing campaigns

Data is more than simply useful when it comes to making product choices It also helps guide marketing strategies so that you can resonate with customers at a high degree. One of the most powerful ways you can do this is to segment which is the process of separating contacts into groups that have certain characteristics with respect to.

If you're a retailer, let's say you offer a variety of educational toys. You can tag those products in accordance with the age bracket they're appropriate for, then use data from past purchases to notify parents of children that fall in that group. For instance, anyone with a child of one year old doesn't wish to have to comb through the list of games for video, bike accessories, or dart boards. But parents of children aged 10 or more would appreciate this!

It's not only about age, either. It's possible to divide your mailing lists according to current trends in online shopping or by attributes like clothing dimensions, allergen type locations, type of allergen, or order size. The possibilities are endless, and enable your clients to cut down on time while also catering to their specific needs.

Check out this segmentation guide by Klaviyo for more ideas.

4. Simplify the buying process

The holiday season is particularly hectic for parents who, admit it have enough on their plate! There are family photos to take, parties to attend, holiday plays to watch, gingerbread houses to make, light shows to experience and food that needs to be baked and endlessly. Therefore, if you are able to simplify the process of buying gifts as it can be, you'll be much more likely to gain the business of your customers.

What can you do to accomplish it? Here are a few ideas:

5. Allow shoppers to discover what they're searching for.

If parents find it difficult to identify the dimension, product, or category that they want to buy, they'll look to a different store. Make your navigation simple and intuitive. Keep it to a couple of options in your primary menu. Then, you can nest other pages beneath so that users don't get confused by options that don't apply to them.

If you have more than a few products you want to categorize them using data from internet purchasing patterns. You can even include the same items in several categories to make the process more efficient. For example, you might sort books according to genre, format, and the age group.

There is the option of adding filters to your shop to assist customers in narrowing their options. Magna-Tiles includes filters on brand and category, price, product type color, interest, and brand.

Add a search bar to your main menu or footer and place it in an area that's easily seen. Use a program such as Jetpack Search to show results that are relevant to your site, automatically correct spelling errors, or enable users to sort pages by categories, tags, dates and many more.

6. Take an omnichannel approach

A omnichannel strategy connects offline and online interactions, so customers can purchase and interact seamlessly on a variety of channels - at the store, on your site, on social media, etc. And since the majority of parents plan to split their buying between in-person as well as online, this becomes more important than ever before.

There are lots of different strategies to help you make the most of the omnichannel nature of e-commerce. These include:

• We provide top-quality support throughout every channel.
• Connecting payments online as well as off-line in order to make sure that each purchase is linked to a single customer.
• It is now easy for customers to return items both online and in-store.
• Utilizing a CRM system to collect all information and historical data around each customer.

7. Give multiple options for purchase

In the holiday rush Make every effort to meet customers where they are. Customers prefer a variety of payment methods. Many prefer paying with credit cards, while others might like to reserve their item online and pay in cash at the time they pick it up in your store.

Start your Christmas marketing campaigns

If you're looking to connect with parents during the holiday season, you'll need to understand the latest trends in online shopping and relate to parents' requirements as completely as you possibly can. And Klaviyo can help you.

provides powerful tools to simplify the process of checkout. It also accepts a wide range of payment methods and makes finding the appropriate products easy.

Klaviyo manages marketing and helps you send hyper-personalized emails to automate your marketing as well as learn more about your customers.