2022 Holiday Online Shopping Trends The 2022 Holiday Online Shopping Trends: Reaching more parents

The Christmas season is the most exciting time for online businesses, particularly businesses catering to parents as well as their children. To get the most of this season, it is essential to understand your target market and create a seamless experience for your clients.

Let's look at the trends this year in online shopping for parents and see how you can use the information to increase the sales during the holiday season.

Parents are increasingly shopping online by 2022.

The effects of inflation on purchases across all areas It's no surprise the figure of 74% of parents say they are affected by it on their shopping decisions. What do these numbers suggest for 2022's Christmas season?

In the beginning, it's true that parents spend more money on entertainment. at 59% lower, on home entertainment, and 70% less out-of-home entertainment.

But they're spending more in different categories, including

• Drinks, food and other grocery products (58% more)
• Products for health (57% more)
• Fitness (52 percent higher)
• Jewelry (50% more)
• Electronics (48 percent more)

Christmas shopping is a big part of the year and 50percent of parents said that they'll be spending similar that they've paid previously. 32% of them are planning to cut costs, and 17% will spend more. The result is an interesting mixed bag of both. The majority (42 percentage) are likely to split the money between physical and online shopping.

Parents typically spend $250 to $999 on gifts for Christmas, but 40% spend over $1,000. This is higher than any other group that responded.

The store that parents love to shop at to shop for gifts

That's right, there are lots of numbers. What is the best way to apply this data into your store on the internet? Here are seven ways that you can profit from the popularity of shopping online this time of the Christmas season:

1. Concentrate on the review, validation, as well as social proof

Parents are becoming increasingly selective with regards to what they present to their children, as well as paying less attention to entertainment as a whole. Your job is to persuade them that your product should be able to be included on their top gift lists.

The best way to achieve this is by showcasing testimonials from happy customers around the globe. can be done. Display testimonials on your list of items and landing pages. Display magazines, websites as well as other publications that featured your items. It is possible to add your Instagram feed to your footer. Include high-quality images of your products utilized by kids as well as parents.

If you're looking to collect reviews, think about the possibility of sending review request emails. review request by review request via email after the date your item has been handed over to the customer. By using Klaviyo it is possible to set that the emails be sent to the customer within a few days after the date that the product arrives on customers' doorsteps. This gives children the opportunity to play with your toys or wear their clothes or perhaps taste food that the food you prepared. Additionally, you can add an automatic option to leave a review online of the item you purchased, making it easier parents and busy dads to write reviews.

2. Inform your customers

Similar to this make sure you explain to parents the motives behind why the products you offer are suitable for their children. Are they natural products? Are they helping to improve their abilities? Do they have the ability to help keep kids warm in the cold winter months? Can they help parents?

Veer provides a lot of extra information to their product pages which provide information on security and technological features along with warranties and the features of their vehicles. There is also video as well as images that help the parents envision what their vehicles have to offer.

There are many methods to accomplish this. Create blog posts that highlight every way your child are benefited by using the toys you have. Give out an eBook that provides information regarding the importance to use cups and dishes that are not toxic. Respond to frequently asked questions via an FAQ page.

Offer the buyers all the details they require in order to make an educated decision about your product.

3. Be specific in your marketing campaigns

The data isn't just helpful when it comes to making product choices The data also aids in guiding marketing strategies so that it has a positive impact upon customers to a greater degree. One of the best ways you can do this is to separate groups of contacts that have specific characteristics in relation to.

Imagine that you're selling several educational toys. They could be labeled according the age range the toys will be suitable for. It is possible to use information from previous purchases to send emails to parents of children that fall in that group. At the end of the day, someone with a kid aged one-year old wouldn't need to be looking through lists of video games bikes, dartboards, and other bicycle parts. But parents of ten-year-olds would love the idea!

It's not only about ageing it also applies to. You can segment your email lists based on the latest trends in online shopping , or according to attributes such as size of clothing, type of allergen locations and the type of allergen or quantity of orders. It is a lot of possibilities which allows your customers to reduce time and also address the specific requirements of each customers.

Check out this segmentation tutorial by Klaviyo to get more suggestions.

4. Reduce the complexity of buying

The Christmas season can be especially hectic for parents, who must have enough on their plate! Familie photos to capture and parties to go to, holiday plays to watch and build gingerbread homes, light shows to experience and food that needs to be baked It could be endless. Therefore, if you're able to assist shoppers buy gifts as effortlessly as possible it will be more likely to win their patrons' trust.

What exactly are you able to accomplish this? Here are some ideas:

5. Let shoppers be able to locate what they're seeking

If their children are unable to identify the dimensions, type of item or the category they wish to buy, they'll head at a different retailer. Start by making your navigation easy and clear. Make sure you limit it to just a couple of choices in your main menu. It is also possible to place other pages beneath so that your visitors don't get overwhelmed with options that do not apply to them.

In the event that you're carrying more than several items, you can put them in categories by using information of online purchasing patterns. You can even include identical items within different groups to make it more efficient. In this case, for instance, you could sort books based on category, genre, or an age range.

You can also include filters in your online store to assist customers narrow down their options. Magna-Tiles has filters for brand categories, price colors, color for product types interests, brand, and color.

Finally, add an option for searching to the menu's main page, or in the footer on a page that's easily visible. It is possible to use tools like Jetpack Search to give relevant results, fix spelling mistakesand allow users to sort websites according to categories, tags, dates, and more.

6. Make an omnichannel plan

Omnichannel strategies link the offline and online worlds so that people can purchase and converse effortlessly in a myriad of options - from stores to your website, through social media, etc. Additionally, as the vast majority of parents intend to divide their shopping between the physical and online stores and offline, this strategy is more important now more than ever.

There are numerous ways you can make the most of the multichannel nature of the internet of things. This includes:

• Top-of-the-line support across all of your channels.
• Connecting payments on and offline to make sure that every purchase is tied to a single account.
• Making it easy for shoppers to return products anytime, on the internet or in stores.
• Utilizing a CRM system to collect all the information and history about each client.

7. Give multiple options for purchase

During the busy holiday season Be sure to meet your clients wherever they may be. There are numerous kinds of payment choices. A lot of people prefer to pay with the credit card. However, other people might prefer booking your items on the internet and then pay with cash when they purchase the item at your local store.

Get your Christmas marketing campaign started

If you're looking to get in touch with parents this Christmas, you need to know the latest online fashions in shopping and be aware of the needs of your parents as much as you can. and Klaviyo is able to help.

It is a powerful tool that can make payment easier, taking advantage of the variety of payment options and make finding the appropriate product simple.

Klaviyo is in charge of marketing. He can assist in the creation of highly customized emails, automate your marketing processes and gain insight into your customer.

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