2022 Holiday Online Shop Trends in 2022: Inspiring more parents

The season of Christmas can be an exciting time for eCommerce businesses, particularly those catering to parents and their children. In order to get the most value out of the holiday season, it's important to know your customer and to make the experience simple for the customers.

We'll take a look at this year's online shopping trends for parents and look at how you can use this information to improve sale during the Christmas time.

Parents are more likely to shop online by 2022.

The impact of the inflation rate on Christmas shopping all over the world, so it's an unsurprising fact that 74% of parents have said that they were affected by inflation in their buying decisions. What does this mean to 2022's Christmas season?

It's also evident that parents pay less on entertainment - 59% less on in-home entertainment, and 70% less entertainment that is outside the house.

However, they are investing more in other areas:

• Drinks, food, and grocery items (58 percent more)
• Health-related products (57 percentage points more)
• Fitness (52 percentage points more)
• Jewelry (50% more)
• Electronics (48 percent more)

This season is the time to shop, half of parents said that they'll pay the same amount they've paid in the past and 32% are likely to save money and 17% will spend more. It's a mix of both. The majority (42 percentage) people will split their earnings among both online and in-person shopping.

The majority of parents purchase gifts between $250 and $999 to celebrate the holiday season, but 40% spend more than $1,000. This is significantly more than the other group of people who has responded.

What is the best way to make your child's preferred shop for the holiday season?

Okay, so those are a lot of numbers. What can you do with this information to improve the performance of your store online? Here are seven ways you can take advantage of internet shopping trends in the Christmas season:

1. Be sure to focus on the reviews, validation as well as social evidence

Parents are becoming more careful regarding the kind of entertainment they give their children. Additionally, they're spending less on entertainment overall. It's your job to show them why your products ought to be as a gift which they'll only get.

An excellent way to achieve this is by showcasing reviews from satisfied customers all over the world. there's a way to achieve this. Showcase the reviews on your listings of your landing pages as well as products. Include websites, magazines or publications featuring your product. It is possible to add your Instagram feed in your footer and include quality images of your products used by both children and parents.

If you're looking to gather feedback, think about submitting the review request request when your item is handed over to the buyer. The use of Klaviyo permits you to set up the email to be sent out within a couple of days after the items are delivered to the doorsteps of buyers, providing children the opportunity to have fun with their plaything, put on your outfit, or even taste your food that you prepared. It is also possible to automatically include the link for them to leave a review for the specific item they purchased which makes it easier parents and busy dads to write reviews.

2. It is important to inform your clients

In the same vein, ensure that you inform parents of the reasons the reasons why the products you offer are suitable for their kids. Does it come from nature? Are they able to aid in the growth of an ability? Will they keep kids extra comfortable during winter? Can they ease the burden of parents?

Veer provides a variety of other details on their website, including information about their security, technology warranty, features, and warranties of their cars. It also has video and pictures so that parents will be able to truly experience what they are able to provide.

There are a variety of strategies to do this. Create blog posts that highlight all possible ways that kids learn by playing with your toys. Make an ebook available with more information about the importance of non-toxic plates and cups. Find answers to common questions on the FAQ page.

Provide the customers with the information they need in order to make an educated decision about your products.

3. Make sure you are specific with your marketing efforts

It's not simply useful in selecting products, but it assists in guiding the marketing strategy so that it has a positive impact upon the customer on a higher degree. One of the best techniques to do this is segmenting groupings of contacts that have certain features that have a similarity.

Imagine selling many educational toys. They can be labeled by the age group they're suitable for. You can then use the details from your previous purchases to inform parents of children who fit in that age group. In the end, anyone who has a child that is 1 year old does not want to go through the list of games on video bicycles, bikes, or dart boards - but parents with children aged 10 years old would appreciate this!

The issue isn't only related to ageing however, it can also affect. You can divide your lists of email subscribers based on the latest trends in online shopping or even by factors like clothing size, allergen, location or the average size of an order. The options here are nearly unlimited, and will allow you to save your customers time and speak to their individual needs.

Check out this segmentation guide from Klaviyo to explore more ideas.

4. Make buying easier

The Christmas season can be quite hectic for parents who, admit it , have plenty to do! There are family photographs to capture, events to go to as well as Christmas-themed plays to enjoy and gingerbread homes to construct Light shows to watch baking food, and on and on. Thus, if capable of making buying presents as easy as possible it is more likely that you will gain their business.

How do you know how to accomplish this? Here are some suggestions:

5. Let shoppers be able to find what they're looking for

If the parents can't discover the precise dimensions, the type of product or item they'd like to purchase, they'll head somewhere else. Start by making navigation easy and easy. Keep it to few items within the menu you're using, and then place secondary pages under it so visitors aren't confused by options which aren't relevant to them.

If you're selling multiple items, group them into categories according to data from the patterns of online shopping. There is also the option of putting similar items within various categories to facilitate the process. As an example it is possible to group books in categories, genres, or even by age.

Additionally, you can include filters in your online store to assist customers narrow their choices. Magna-Tiles offers filters for brands and category pricing as well as product type color, the product's interests and types of colors.

Additionally, you could include the search bar on the menu's main page, or even in the footer an area that is visible. You can use tools such as Jetpack Search to show results that are relevant to your web page, auto rectify spelling errors, and let users sort pages by categories, tags, dates, and more.

6. Consider an omnichannel strategy

Omnichannel strategies link offline and online interactions, to allow customers to purchase and communicate seamlessly on a variety of platforms - in-store, on your website and through social media for instance. And since the majority of parents are planning to divide their purchases between stores and on the internet, this becomes more essential than ever.

There are numerous strategies that will help you maximize the benefits of multichannel e-commerce. Some of them are:

• The best support is available throughout all your channels.
• The integration of payments online and off-line, in order to make sure that every purchase is connected to one customer.
• Allowing shoppers to return items online and in stores.
• Utilizing a CRM system for collecting all the data and history about each client.

7. Provide a range of purchase options

In this season of festive cheer, make every effort meet your customers where they may be. People prefer all different sorts of payment options. Some would rather pay using the credit card option and others prefer to purchase their product on the internet and then pay cash when they pick it up from the shop.

Get your marketing campaign started for the holidays

If you're looking to connect with parents during this season of giving, it's important to keep up-to-date with the most recent trends in online shopping and be able to speak with parents' needs to the greatest extent you can. and Klaviyo can help you.

The website offers a variety of software to facilitate the process of checkout. They also accept a vast selection of payment methods to make finding the right item easy.

Klaviyo is in charge of the marketing aspect that allows you to send highly personal emails to help you automatize marketing, and gain insights on your clients.

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