10 ways to start, market and make money from webinars
If you're hosting a webinar do not miss these easy tips to organizing a webinar, advertising the event, engaging the audience and generating the sale.
Webinars can be used to teach yoga, business strategies, bread baking, coding or crocheting, as well as everything in-between.
Perhaps the one thing the webinar can't be doing these days is cook dinner.
But it also makes it difficult to set up and start on webinars as if you were writing your Christmas shopping list during Black Friday . . . when you're at the store.
There's lots of noise, a large crowd, and an ever-mounting money vacuum.
To cut through the noise this day, we've come out with 10 simple guidelines for putting together a webinar and answering the following questions:
What tools do you need to conduct a productive webinar?
Are there any frequently made errors on webinars?
Are there limits to what you can sell via webinars?
Could webinars be transformed into products themselves?
There's no time like the present to get started So let's get started with one of the hardest aspects to master -- your lighting and the gear.
#1. Make sure you have the proper tools and equipment
Our first tip is one which covers the fundamental setup for producing a professional-quality webinar.
In terms of equipment We recommend buying equipment that has good lighting, a microphone, and an excellent webcam to provide the basic.
We like webcams and any product from Logitech . Blue makes great, inexpensive microphones.
For lighting a desk or table, we recommend these lamps from Linco . They're inexpensive, and easy to remove when they're no longer needed they're also well-lit.
However, there are less expensive lights available and how much you spend on your lights doesn't matter to how effectively you manage the output of your lights.
The correct lighting can be the difference between seeing the facial expressions of your face clearly, and not even seeing your face at all.
Take, for example, the variations between the common issues caused by being overexposed, excessively exposed, or with a backlight that's excessively bright. What I'm referring to visually:
Wow! Pretty impressive, right?
This is the same with the ability to hear clearly you during your webinar presentation A good microphone goes a long way.
If you're recording webinars in advance, you'll also need an editing software to aid you in fine-tuning the final version.
If you're in search of free software, check out sites such as Lightworks or OpenShot and OpenShot, which allow you to edit your video post-production using a variety of options available.
You'll also find tools for designing your slides for presentations, including PowerPoint , Keynote , or Google Slides that can be used to create your slideshow.
OK. Now that you've your gear and tools set up, you'll require the right platform for hosting the perfect presentation. This is why you should consult the next point.
#2. Choose a webinar platform built for you (and not for someone else)
The top webinar platforms today offer an array of bells and whistles which allow you to host live, automatic, or hybrid webinars a breeze.
In particular, Zoom allows you to use video conferencing features, like simultaneous screen sharing, various view of gallery and speaker, and even virtual backgrounds.
Using Zoom, you can host live or scheduled webinars. You can also engage with your attendees using whiteboards and breakout rooms.
And as a plus is that you can also use it with .
Platforms and logistics aside, what is the presenter portion of your webinar? Read on for some helpful suggestions.
#3. Overcome your webinar jitters and reduce your anxiety
Seriously. Anxiety, as a whole is an integral part of the human experience that nearly 30% of adult have experienced it at least once during their life.
Self-confident perfectionist - "I need to present the best Webinar."
Socially-prescribed perfectionist - "My participants are looking forward to an ideal webinar."
A perfectionist who is not oriented towards other people - "If this event isn't running perfectly, it'll fail my expectations."
These thoughts could cause someone to go into a panic exuberance.
By taking away the unattainable idea you've got in your mind and also removing the nerves associated with hosting the perfect webinar.
Instead, try to replace your nerve-wracked thoughts by focusing on a positive anchor, which is a powerful instrument that well-known broadcaster and speaker, Mel Robbins is recommending as a means to stop your beliefs that are limiting you to develop into anxiety or worry. anxiety.
By thinking of an outcome positive that will make people happy, it puts your worries into perspective -- a context that calms the nervous system and helps stabilize your brain.
Mel's trick is called her 5 Second Rule that is to back-count by 5 and then insert your anchor thought as soon as you catch yourself being nervous. The tool is so effective that she wrote a whole book about the Five Second Rule .
However, another thing which can help with getting over jitters is getting prepared and part of being prepared is knowing the specific mistakes you must stay clear of.
This is what the next tip helps with.
#4. Sidestep common webinar mistakes
One of the biggest mistakes hosts commit is not advertising their webinar in a sufficient manner, which is something that should be taken care of right to the point of starting.
Why? Most registrations (59%) occur less than one week prior to your webinar date, while 17 percent of registrations happen on the day prior to.
Another too-common mistake is not incorporating the live Q&A portion in the final minutes of your webinar.
If you do not include one, you'll likely disappoint most of your attendees. 92 percent of attendees to webinars are in search of a Q&A segment. Offering them one is a no-brainer.
A third and most important mistake is not creating an informative webinar. This can cost the audience's attention and, in the end, your sales potential.
A way to avoid this mistake is to offer a free gift to your viewers, such as an excellent lead magnet. 69% of webinars offer resources to their participants to download or interact in.
Let's face it, having a completely free of errors webinar may not be an option, but you could avoid the biggest pitfalls when you tailor your viewers.
It could be as simple as having an interactive Q&A, frequently promoting on their preferred channels and even giving them leads, provide your audience what they need to get, and you'll avoid several of the biggest difficulties that people encounter through webinars.
Utilizing their preferred channels also includes making use of the webinar platform they like, as well in addition to the webinar platform.
Zoom , one of the most ubiquitous platforms, is a solid base for users who want greater than YouTube or Facebook Live can deliver, and also has fantastic tools for engaging viewers.
#5. Use Zoom's audiences interaction for customers' research
For presenters on Zoom you can find numerous techniques and tips you could employ to host a successful Zoom webinar. One of the easiest methods is to use the tools that allow you to interact and engage with your audience.
In particular, you could activate Zoom's Q&A feature that allows you to answer any questions that come up during the webcast.
It's worth delegating to a panelist or other host for answering questions during the presentation if you have enough time, so that you're able to concentrate on the presentation the information during your webinar is in session.
Additionally, you can make a few poll questions or post-webinar surveys to collect comments from attendees.
Another option is to gather details from attendees prior to the event by adding a custom survey to the page of registration.
Zoom allows you to select from one answer, simple and multiple answer varieties. If you collect the right kind of information from your registrants, you can tailor the content of your webinar to meet their exact needs, which ultimately spells out a higher chance of making a sale.
#6. Use Zoom's marketing tools for ultimate list-building
If you're charging for participants to register for your event, there are several creative ways to sell your Zoom webinars so they are distinct.
One of them is that you could customize your registration page to match your branding that includes both your message and layout.
When it comes to design, Zoom lets you edit the colors of your theme to fit your business's colors.
Then, you can modify the logo and banner image to match your branding that you'll be able to use since consistency is key for branding.
Like, really key. The consistency of your brand can raise your revenue by 33% So it's worthwhile to align your work in design.
Then, you are able to change the information on your registration page in order to entice more sales.
As an example, Zoom lets you customize your name, speaker's information as well as the description of your social shares So, you'll need to use every field that you can edit and adapt it to the tone and voice of your company wherever possible.
If you're in search of an article that can boost your conversions, try using variations of these most popular headline formulas :
It's a pain point in the event you don't attend this webcast about [specific subject]
It's time to get rid of that pain point]! This video will show you how to correct it.
The most effective ways to get [results] with no pain points]
The best method to accomplish the desired result within a short timeframe?
Whatever headline you choose, be sure to experiment with different versions to find out which gets the most conversions. The majority of readers -around 80% of them are avid readers of headlines, but only 20% read the rest of the content and so, you must make your headline count.
Okay, but what happens do you do if you don't want to use Zoom? This is fine, and the good news is that it doesn't require you to make use of it in order to sell the information product using webinars.
No, the only thing that's required to sell an info product, be it an online class or the webinar itself, is the educational content.
#7. Make use of education to promote any information product using webinars
With a couple of words, show off the info product you have like during your webinar.
And if you want to increase credibility and trust with your webinar attendees, feature testimonials in your webinar that show how customers get a result after partaking in your info product.
Just like the posting of reviews on your website can boost revenues by 62 percentage per person, testimonials have the same influence on your product information sales if they are included in your webcast demonstration.
OK. So far, we've covered the details of how you can set up and run a successful webinar, but we've only got to the bottom of the things to host a webinar around or how to build the content.
For that, you'll want take a look at our following suggestion for recycling content that you (probably) already have.
#8. Convert your ebook into a profitable training or tutorial webinar
For one, you can develop an educational webcast from the contents of your ebook. The main focus of the webinar is to transform your ebook contents into an interactive education-based presentation.
Today, education is the top use case for webinars. It accounts for 46percent of the webinar use cases , so moving the instructional content of your ebook into a webinar seems like an obvious choice.
A way to accomplish this is to look through your ebook contents and pull out your top three most memorable lessons. Then, include them in a webinar format.
Another option is to feature key people within your ebook as interview subjects on a paid-for webinar.
Your interviewee should be treated as a star guest and ask key questions that will provide your audience with deeper insights that expand on the points you made in your book.
This interview webinar format is built on Cialdini's sixth principle of persuasion in which your listeners feel as if they're a being a part of a secret Behind-the-scenes experience, something that regular ebook readers don't have access to.
However, with or without Cialdini's principles of persuasion many webinar formats to choose from for turning your ebook into a successful webinar. Educational workshops and interview webinars are two types of webinars.
When we're talking about the possibility of repurposing your content, you can also turn your webinar content into an online course that is profitable this is our final tip.
#9. Make your best-selling webinar available as an online course
An effective way to repackage your content for webinars is to break it up into chunks of bite-sized pieces and transform into modules for courses.
In order to structure your online course, stage each section into the essential elements that lead to a result. This helps to make your audience's goal more attainable for the learners.
According to the research that author Talonya Geary publishes in her #goDo The Way to Live Your Life on Purpose book only 3 out of 100 adults write down their goals on the paper.
Therefore, by constructing specific steps for your viewers, you present yourself as an expert in guiding your audience to reach their objectives.
Simply, come up with ways to get your audience to their final goal and then turn these ideas into courses. It is important to note that these must be far more deeply than your webinar and should build upon the fundamental points.
Once you have the modules organized, you can build an outline for your online class and add the necessary information.
If you're looking for an online course outline format , follow in the footsteps of a successful course creator and entrepreneur, Rachel Reclam , who outlines her modules into the following sections:
On-camera intro
Learning to get to know your student
Key idea
In this module
Worksheet
Once your online course is available for sale it, you may use a different webinar to sell it, which will bring us the final subject of this article.
#10. Create an online course by using webinar marketing
If you're thinking what we think about webinars when launching your online course is because they do amazing in pushing students through the customer experience.
So much so that a whopping 60% of webinars are created to guide customers through the entire journey.
Therefore, a good method to make use of webinars in order to market an online program is inviting members of your mailing list to attend the first webinar, and later expose them to your course online during your presentation to show them the solution to their problem.
In preparing your webinar's presentation, ensure that you make use of visuals, such as images and videos, images, as well as infographics that are consistent with your brand and messaging.
The consistent and clear visuals are the reason why 65% of marketers declare to be the most important in communicating your brand's story.
Following the presentation, you should continue to engage your attendees through an email sequence that includes an array of emails for sales. You should keep your webinar replays available, too, since eighty percent of your participants aren't watching the live webinar.
A best practice to follow is the way 94 percent of webinar hosts follow and makes their live webinars available on-demand for registrants to stream after your webcast is finished.
The most important aspect of using webinars to start your online courses is to treat it as a pivot to consider, but not the final, all-encompassing goal of your marketing. The webinar is not the only way to get leads. have to continue nurturing prospects after the webinar is over.
Think of it like this:
An online webinar about a product launch that doesn't have a follow up is like a great first date, but it's a ghost of a time.
It mostly just leaves your attendees confused about where to go next or what the best path to take looks like, and that's an unwin-win situation for all parties involved.
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The possibilities are endless with webinars.
Knowing how and when to use webinars to grow your business doesn't have to be difficult if you do it one step at a time.
To recap the 10 main elements of the webinar guide we have prepared:
#1. Produce pro-quality webinars with the right gear and tools that include high-quality lighting and audio equipment as well as tools for creating and editing an effective webinar.
#2. Pick one of today's best webinar platforms for a place for your live, recorded, or hybrid webinars.
#3. Eliminate those jitters during webinars by conquering the urge to be perfect and replacing the negative self-talk with a positive thought as soon as you catch yourself slipping.
#4. Learn from others and avoid the big mistakes made in webinars such as a lack of publicity or a lack of Q&A session, and not engaging with enough audience.
#5. Make use of the power of Zoom for customer research using the tools for engagement that are built into the platform.
#6. For marketing to promote your Zoom webinars, make use of the fields that can be customized on the registration page and customize them according to your brand and audience needs.
#7. Promote your information products by selling them via a webinar by educating your viewers, delivering worth, and adding testimonials on your slide.
#8. Make your book into a lucrative webinar that could take on a variety of formats like an interview or workshop.
#9. Use your webinar to transform into an online training course by restructuring the content to fit courses and modules.
#10. To use a webinar for launching your online course, invite your mailing list members to join your event and deliver a visually appealing and engaging video that describes your online course. After that, follow it up with a sequence of nurturing sales emails to seal the deal.
Phew. The buffet of webinar tactics is available to you. Have fun selling.