10 Marketing Blogs to boost your business's growth Blog
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- HubSpot Blog
- Moz Blog
- Content Marketing Institute
- Search Engine Land
- Buffer Blog
- Unbounce Blog
- Social Media Examiner
- Wistia Blog
- Shopify Blog
- Adweek
10 Marketing Blogs You Should Monitor
1. HubSpot Blog
The modern-day marketer will find marketing professionals today, the HubSpot blog on marketing is one of the best resources out on the market. The site publishes multiple daily posts on different issues related to inbound and digital marketing. They have hundreds of tools available for download that you can adapt for the work you do (and you can usually find more than one or two within each blog posting) and also online marketing classes and certificates that can help you stand out the crowd.
Similar to many tech firms, HubSpot knows exactly who their audience is but aims to create content that is useful to the entire marketing world instead of just those who could become potential customers. There are even topics that go beyond specific topics in digital marketing. They look at the tactics used by salespeople and how to create marketing strategies, and a new section of articles on the subject of remote work.
2. Moz Blog
If you've worked with SEO or search engine optimization (SEO) and have likely heard about Moz. It has been at the forefront of SEO for more than a decade, thanks to the dedicated leadership of its co-founder Rand Fishkin. Their blog on marketing is the go-to for both beginners and experienced optimizers. You'd actually be hard-pressed to find any SEO marketer who doesn't check the site on at least every week.
Moz's beginner's guide to SEO is still one of the top resources for novice marketers on the internet today and is frequently updated by Moz's Moz team in order to stay up with the constantly changing Google algorithm. The popular "Whiteboard Friday" series offers viewers a deeper dive into different marketing topics every week. Topics range from the basics of linking through to some of the more technical aspects of SEO.
3. Content Marketing Institute
As with Hubspot Like Hubspot, the CMI blog provides templates and resources for new marketers to take and adapt and adapt to, along with highlights of current news as well as important developments within the marketing industry. No matter what kind of marketer you are, this is a great blog to read.
4. Search Engine Land
For all the latest updates about SEO, PPC, and everything Google be sure to keep keeping up with this Search Engine Land marketing blog. It's one of the top marketing blogs that has become an essential resource for marketers with experience to get information on algorithm updates as well as upcoming updates to Google services and products, and for the latest marketing information on the internet.
It may not be like it's as user-friendly and intuitive as others on this list, but stick with it if you are able to. Use the search option if searching for something specific and not go back and browse through older articles. Search Engine Land is structured more like a news site instead of a conventional blog, with categorizing, however it's the most reliable place to get latest information about what Google is up to.
5. Buffer Blog
The blog posts on Buffer are extremely rich, which is why you'll be able to drink a glass of your favorite beverage before settling down to go through one post. However, you should have a notebook on hand, because we can promise that you'll come across at least some ideas you'll be tempted to apply to your own social media platforms.
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6. Unbounce Blog
The Unbounce blog, as their trademark product, concentrates heavily on conversion. Don't let this put you away! There are numerous tips for how to optimize a landing page to create higher numbers of visitors and also tips on building the most user-friendly and mobile-friendly websites.
The blog is also filled with cases studies and research, where you can see the team testing out new content optimization methods to make sure you don't need to. They'll give you expert opinions regarding what is effective and what doesn't, so that you can get inspired to try the latest techniques a go.
7. Social Media Examiner
It's possible to have to look beyond Social Media Examiner's eccentric style, but we're confident that you'll find excellent practical advice on the blog of this marketing. The name implies that their focus is primarily on social media. However, they also post content on subjects such as content marketing (because there is, after all, nothing in marketing is a siloed process).
This blog is great for those who are just starting out in social media marketing or those who are looking to stay informed about any changes within the industry. Their blog posts are broken down into useful categories, based on each social platform and you may also take a an interest in their professional interviews featuring experienced and skilled marketers across the globe.
8. Wistia Blog
Like any company blog, you'll find the mention of their offerings and services, however this doesn't mean you should dismiss the Wistia blog as a useful resource. The team knows what they're talking about, so if video is an avenue you'd like to explore, take a look at their suggestions.
9. Shopify Blog
If you're running a smaller e-commerce business it's likely that there's a high possibility that your website is being run by Shopify. As the world's biggest e-commerce platform, Shopify is one of the best marketing blogs out to business owners who have merchandise to offer. The best will teach you, along with fellow business owners, and almost every blog features a real-life example or scenario for you to gain a better understanding of the subject.
You'll find posts that go far beyond marketing here as well, starting with small business accounting and how to use dropshipping. No matter what your issue or concern there are likely to be a variety of blog posts about Shopify to help you move forward.
10. Adweek
An a bit different blog on marketing to end our roundup with however, the Adweek site is one of the top for marketing professionals working with large corporations. Their blog categories are fairly like other websites (mobile as well as email marketing as well as search engine marketing as well as SEO) however the subject matter on the content itself is almost entirely targeted to B2C marketers.
That doesn't mean it should be dismissed by smaller business marketers, though. There's much to be learned from the perks and pitfalls of the largest and most effective in the industry, and Adweek provides all of those updates.
A thing to keep in mind is the fact that Adweek's majority of content is locked behind a paywall, so you'll require a subscription in order to gain access to the majority of the site. However, with regular updates each day that span the entire marketing field across the globe, it's certainly worthwhile. The content is further broken down by industry, for example gaming, food and beverages or gaming, which can make for an interesting deep-dive into one particular area if that helps you to learn the best way to grow your business.
Find the marketing tips you Want
With all the information available to choose from There's no reason to not exercising your marketing muscle and trying new tactics or strategies with your business.
If you're looking for concepts, look through these marketing blogs for expert tips and suggestions. They'll set you on your way to becoming an expert in marketing.
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